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Bikeshift campaign “The best couriers, better delivered” kicks off!

Today no meals or parcels were delivered to the Zuidas in Amsterdam, but a delivery driver!

25 September 2025Ι

Today no meals or parcels were delivered to the Zuidas in Amsterdam, but a delivery driver!

With our new campaign "The best couriers better delivered" we are flipping the traditional delivery chain. Because let's be honest, packages often get more attention than the people delivering them.

 

Between 70,000 - 85,000 electric delivery bikes circulate in the Netherlands, but finding reliable staff remains a challenge. Why? Because delivery times outweigh contract security for staff.

At Bikeshift, we do things differently:

  • Full employment contracts (no insecure freelancer constructions)
  • Weekly payments
  • Fair working conditions
  • Investment in training and guidance

The result? Satisfied couriers who stay longer, are more reliable, and perform better. That directly impacts the quality of our service.
The Bikeshift campaign launches today on BNR radio, in the FD, offline and online.
Because the last mile delivery sector does not need yet another flexible labor provider, but a specialist who understands that great delivery starts with fair working conditions.
By taking good care of couriers, deliveries are in good hands.

Thank you to the advertising agency Closed on Monday for thinking along and developing this message!

Today no meals or parcels were delivered to the Zuidas in Amsterdam, but a delivery driver!
Today no meals or parcels were delivered to the Zuidas in Amsterdam, but a delivery driver!

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